Meet Doreen Francois

Founder & Managing Director

“She always has a smiling face and brings a positive vibe to our business.” 

Paul Waters

Managing Director - Maximus Cranes

Our Team

14+ Years' Industrial Sector Experience

With over 14 years of business development experience within the industrial sector - in a few cases being the only female in her role in the country - Doreen has learnt how to communicate effectively with people across all levels: 


From the guys onsite, to workshop technicians, engineers, project managers and CEOs.


Industries in which she has gained valuable experience during her BDM career, include:

  • Civil Construction

  • Mining 

  • Engineering

  • Fabrication

What draws Doreen to these industries is the kind of people she gets to deal with, which are typically good, down-to-earth humans who are great at what they do in their respective fields.


Although she finds herself onsite a little less these days than what she used to be, Doreen still gets excited when she sees road profilers, foundation drills and other heavy equipment parked on the side of the road!


Yes, she’s a bit of a geek that way, but isn’t that the kind of person you’d want to have working on your marketing?!

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Passionate about the Industry

Driven by YOUR Business' Growth

Not only is Doreen focussed on helping you build your brand, she also sees your success with a

noticeable increase on your bottom line as her very own responsibility, and

will not rest until you get results.

No Fluff, No B.S

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Doreen’s pragmatic approach to marketing has become very much appreciated amongst her audience.


When you work with Doreen and the Team at Fortissimo Marketing, you don’t just hire us to blindly agree with everything.


Doreen will quite bluntly tell you how it is, what you need, and what you don’t need.


She’ll also tell you if and when you’re wasting your money – and yes, she even openly advises against our own services if she doesn’t believe they will be of value to you.


Seriously, who does that?!

Dog & Dance-Obsessed Marketing Nerd

Doreen is degree qualified with a bachelor of business in marketing and tirelessly continues to further educate herself on subjects such as copywriting, consumer and behavioural psychology and both organic and paid social media marketing.


Yes, she's a tad obsessed with it all and absolutely loves what she does! 


In her free time, Doreen enjoys spending time with her Border Collie, Boston, and training/performing with her amateur Brazilian Samba team, The Sambinhas.


Meet the Team!

Judie Ranoco

Admin/Marketing Coordinator

Judie is a highly valued member of the Fortissimo team. Always reliable, and her can-do attitude is out of this world! There is nothing she won’t work on and learn if it means improving her skills.


In her role as our admin assistant/marketing coordinator, Judie supports the business immensely and ensures we stay organised and our clients are well looked after.


She’s a true team player and… we just love ya, girl!


She fits right into the Fortissimo culture with her love for good food and coffee, and her “alter ego” has her tearing up the roads on her motorbike in her spare time!

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Trish Melilli

Graphic Designer

“Results-driven design is what it’s all about, otherwise it’s just pretty pictures.”

Trish is our resident graphic design guru who creates inspiring visual concepts that yield results for our clients (see our DPW case study). 


With a Degree in Graphic Design and over 20 years industry experience, Trish has extensive knowledge in design, the persuasion of advertising and the technicalities of great print.


Trish also recently conquered her fear of DOUGH. Not the $$ kind, the kneadable, sticky rolling kind. She says that now in her 50’s (a good Italian woman), she can finally tick that off her “can’t do list” and invite us over for a mean homemade pasta. 


Stop it. We’ll bring the wine!


Katelyn Broom


Our dear Katelyn is a naturally-gifted copywriter who writes really, really good!


Although Covid-19 resulted in her finally being pushed out of her comfort zone in the corporate world and into the direction of pursuing her passion – boy are we happy about that!


She now looks after everything from social media content through to website copy and other marketing collateral, channelling the appropriate tone of voice of each client, respectively.


Katelyn is a total geek at heart - fantasy fiction, sci-fi, pop culture conventions, board games, graphic novels/anime, D&D.


She also loves cats…. Umm yeah, we’ve decided not to hold that one against her!


Sophie Muir

PR Manager

Sophie has over 10 years of industry experience in publicity, crisis management, experiential marketing and events, and influencer marketing. In short - she gets our clients get into major media publications to build the public’s awareness of their brands!


Sophie’s career began at one of London's leading travel PR firms and eventually brought her back to Sydney.


With her experience spanning across both consumer and corporate sectors including FMCG, beauty, fashion, travel and technology, Sophie has worked with international brands as well as Australian startups, from Malaysia Airlines and Heineken to Australian businesses like Camplify and Kings Cross Distillery.


When she’s not busy making our clients famous, Sophie enjoys relaxing with a dirty martini and sunset walks with her doggo, Ted.

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Zeeshan Sabri

Full Stack Web Developer

Zee is a web genius. He is a full-stack developer across Wix, PHP, Laravel, Codeigniter and Wordpress, bringing together both his extensive design & development skills.


His honest, consultative approach makes him a pleasure to work with – Zee is never afraid to tell you your ideas suck, and then offer solutions as to how they can be implemented better…. in the nicest possible way, of course! 


A notorious prankster whenever he gets a chance, Zee is also simply a super friendly dude who is mad about his family… naaawwww!

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Craig Small

Web Developer

Bringing some 12 years of web development experience to the party, Craig is one of our website super-brains!


Always helpful and full of ideas, Craig is able to pull together solutions to just about any website issue for our clients, regardless of how complex these may be.


In his free time (when his family lets him), he indulges in his passion for music… He wrote his first song at the age of 15 and is a self-taught guitarist from the tender age of 12 – wow!

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Natalia Mroz


Natalia is a photographer who creates powerful images to help businesses look their best and tell their story to the world! For over 15 years, Natalia worked on the strategic side of communications, crafting global media campaigns to promote organisations such as the United Nations, government agencies, universities and corporations.  

Realising the power of visual storytelling early on, Natalia now translates her experience into photography, creating innovative audio-visual content for international brands. Photography has taken her from her home in Sydney to Europe, Central America and the Caribbean, the Middle East, and Africa.

Natalia’s personal work and incurable sense of adventure usually find her camped under the stars, with her trusty 4x4, listening to local stories and legends. Her portraits and landscapes pay homage to the beauty and culture of remote places, communities and indigenous people. 

She strongly believes coffee and cameras are equally important to crafting beautiful images!