Case Study: DPW Plant Hire
High Above Average Social Media Reach and Winner of Best Exhibit Award
DPW Plant Hire engaged Fortissimo Marketing to undertake all their marketing on an ongoing basis in February 2018.
The consistent social media presence that was created over time, resulted in a continuous organic growth of DPW’s following on Facebook, Instagram and LinkedIn, as well as a consistent 35-50% reach on their Facebook Page posts (average organic reach of business page posts on Facebook is 6%).
DPW’s attendance as a Gold Sponsor at the RTAA Industry Field Days in Clyde, Sydney, was confirmed late February 2019, which is when plans were developed on how best to represent the company at this event.
It was decided that DPW wanted to “go all out” with new marketing collateral:
New Business Cards for the key employees of the company
Signage displaying each machine type individually for their indoor booth
Pull-Out Banners for outdoor booth
Tear-Drop Banners for indoors and outdoors with DPW branding
Individual Flyers for each machine type in the fleet
Full A4 Company Profile Brochure
Giveaways: branded pens, stubby coolers, mints, USB sticks
With only 5 weeks until the Field Days, our team comprising a graphic designer, photographer and copywriter/project manager, got to work.
We managed to everything ready and sent to print within 2 weeks, and all materials were delivered to DPW’s premises by the Friday before the show.
The RTAA Industry Field Days not only saw DPW receive many compliments from visitors - they were also awarded the “Best on Field” Award for the best exhibit at the show and generated leads in excess of $2.5m.