“Email marketing is dead!” At least, that’s what a lot of people seem to think when we first meet them. Yet the truth is, email has the potential to create a better return on investment than many other forms of digital marketing, and it all depends on how you use it. Plus, in the industrial sector specifically, a great email marketing strategy can help you stand out in a real way. Here are three reasons why you should consider email marketing as part of your marketing mix!