Have you ever started out on a new marketing campaign and stopped shortly after, because you weren’t seeing the results you were hoping for?
To be honest, this happens a lot, and it’s kind of like joining a gym after years of inactivity and expecting to drop 10kg’s and have a sixpack after two weeks.
The reality is that with any new system you put into place, whether it’s personally or professionally, is going to take a bit of time to really gain traction for you and show some tangible results.
Let’s stick with the topic of marketing for now, though.
If you start any marketing activity, and you start reaching eyeballs of your target market, these need to be given a chance to get to know a bit about you, like you and trust you, before they decide to buy from you.
This is one of the reasons why consistency is so important: it shows your prospects that you’re serious, you’re here to stay. And at the same time, you’re educating them on what it is that you do, and how this would be of value to them.
Further to this, you also need to take into consideration that just because people start seeing your stuff, this doesn’t mean that they are actually ready to buy what you’re offering. They might not even know they have the problem that your product or service solves!
As such, your job is to consistently show up and demonstrate value. Show your market what you do and how it helps them. When they are ready to buy, they will raise their hand and let you know.
From experience, it takes approx. 60-90 days of consistent action to see tangible results. We see this happen time and time again with our clients, without fail.
So, whatever you decide is going to be your next marketing strategy – don’t overthink it, just start implementing it, today!